Big Bucks From Cheaters
I’ve written before about the dating site AshleyMadison.com, where people can search for and connect with others like themselves who are looking to cheat on a spouse, long-term boyfriend/girlfriend, or significant other.
While the morality of such a site is questionable, what is not questionable is just how much money they are making by providing this kind of service. According to the company’s most recent financial reporting, it now has 4.6 million members around the world and is pulling in revenue well above tens of millions of dollars each year. And all of this without much, if any, traditional advertising! Imagine how much more they would make if they had access to normal marketing and advertising channels.
The surging popularity (and profitability) of Ashley Madison has been created in part because the conservative Christian movement has mobilized against the site and what it stands for. The more these kinds of groups protest the website, the more publicity it gets and the more members it attracts.
The irony of this is not lost on those who have a financial interest in Ashley Madison – Avid Life Media; they are quite open about embracing conservative protests and using them as a way to attract more attention and market to potential members.
Ironic, isn’t it? I guess this is a good illustration of the old cliché that there’s no such thing as bad publicity!
https://blog.datingwise.com/876/big-bucks-from-cheaters/Affairs and CheatingAshley Madison,Cheating,Christians,MoneyI've written before about the dating site AshleyMadison.com, where people can search for and connect with others like themselves who are looking to cheat on a spouse, long-term boyfriend/girlfriend, or significant other. While the morality of such a site is questionable, what is not questionable is just...taraTara Milleradmin@datingwise.comAdministratorDating and Relationship Advice
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