Dating and Relationship Advice

The Business Of Online Dating

Oh, the money to be made from online dating!

You can be sure the business world is well aware of how much money can be made by operating an online dating service; that’s why there are so very many of them out there, all competing for your “dating dollar”. They put a great deal of effort into positioning themselves as your friend, your confidante, and your best choice for finding love, but never for a moment forget that none of that stuff is “real”.

Online dating is a business, first and foremost, and every paid dating service is going to do everything they can to squeeze every dollar possible out of you. Now, this is not necessarily a bad thing if they succeed in matching you with someone special. But you can never know at the beginning if you’re going to have this kind of success, so you have to go into it with your eyes wide open and with a budget in mind of what you’re willing to spend.

I don’t have anything against paid online dating sites; in fact, they can be quite good for many people. I do think, though, that it’s a good idea to use some of the free sites as well, especially those based on social networking concepts. Think of it as you would a financial investment; you wouldn’t put all of your money into just one kind of financial tool, and so you shouldn’t put all of your money (and effort) into just one online dating site.

Online dating may be big business and generate millions of dollars in profit each day, but it is still something very personal for you as the user. It pays to keep this in mind when you’re choosing which online service(s) to use and how much of your hard earned money to put into their offerings.

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