Speed dating: It’s not just for singles anymore.
Taking a page from its social dating network, Zoosk is launching a new approach to speed dating that is designed especially to help entrepreneurs and startup companies make contact with and match up with venture capitalists willing to invest their money. This new concept debuted in San Francisco in early May at the Web 2.0 Expo, and the idea behind it is both unique and potentially a gold mine.
The approach is simple. Startup companies register with Zoosk for the event, during which they will have the chance to “speed date” with several venture capitalists just as singles do during speed dating events. Each startup is guaranteed to receive at least three minutes of uninterrupted, undivided attention from the venture capitalists in the hope of capturing their interest enough to convince them to pursue potential funding agreements in more detail.
Is it going to work? We’ll have to wait and see what kind of results come out of it, but early indications are this unique approach to matching startups and venture capitalists was extremely popular. If nothing else it’s a clever way to latch on to the online dating model of operation and put it to use in an entirely different way. And who knows, maybe the event will produce a profitable “match made in heaven”!