Social Networking Meets Online Dating
In just a couple of short decades, online dating services have transformed dramatically. What were once places where “losers” went to find love are now considered an integral part of the modern dating process. Along the way, of course, a number of online dating service companies have made a tremendous amount of money.
Now, however, there is a serious threat to these services on the horizon. With the rise in social networking sites like Facebook.com, MySpace.com, and the like, more and more people are looking for ways to search those huge databases of singles for their perfect match. And since social networking sites are generally free, a safe and secure dating module created for such sites could very well be the “killer app” that puts a dent in the profits of paid online dating services.
And if that dating application were free? Well, that might just be enough to put many of the smaller online dating services out of business completely. The larger services like Match.com, eHarmony.com, Lavalife, and Cupid.com would likely find a way to still compete, but I suspect they would have to make some significant changes to stay in the game. This might come in the form of adjusting their fees, adding more value to their services, or some other “killer app” of their own that hasn’t been developed yet.
Which approach would be better? Are you more likely to find a match via paid online dating services or via one of the extremely popular social networking sites? Nobody knows for sure quite yet because the “killer app” for dating on social networking sites hasn’t been developed yet. The one thing that’s for sure, though, is that the online dating scene is poised to see some huge changes in the next few years. It’s going to be an exciting ride!
http://blog.datingwise.com/789/social-networking-meets-online-dating/News & ViewsFacebook,Killer App,MySpace,Social NetworkingIn just a couple of short decades, online dating services have transformed dramatically. What were once places where 'losers' went to find love are now considered an integral part of the modern dating process. Along the way, of course, a number of online dating service companies have...taraTara Milleradmin@datingwise.comAdministratorDating and Relationship Advice